The WHC Team will lead you though the sales process, ensuring that we list and market your business, screen offers, assist with funding where needed, and bring you to the closing table.
We offer three options:
Option 1: The "Lead Generator" (Marketing Only).
The Seller pays a monthly fee for WHC to list and market the business. WHC will forward inquiries to the Seller via email introductions, and the Seller handles the screening, negotiations, legal paperwork and closing. This is a month-to-month service that the entrepreneur can cancel at any time.
Option 2: The "Gatekeeper" (Marketing + Vetting for 90 days).
WHC markets the business and screens potential buyers (Proof of Funds, NDAs, Experience) before sending the qualified inquiry to the Seller for evaluation. The Seller is responsible for due diligence, negotiations, legal paperwork and closing. This is a 90-day service that the Seller can extend at any time.
Option 3: The "Full-Service Partner" (The "Done-For-You" Model).
WHC offers Comprehensive representation: marketing, vetting, negotiation, and closing support for up to 12 months. The initial retainer is subtracted from the Success Fee upon closing.


How Is The Value of My Business Determined? We primarily use a multiple of your "SDE" (Seller’s Discretionary Earnings) or "EBITDA." This involves taking your net profit and "adding back" one-time expenses, personal perks, and interest to show the true earning power of the business. We then apply an industry-standard multiple based on your growth rate, market position, and risk factors.
How long does it take to buy or sell a business? On average, the process takes between 6 to 9 months. The first 60 days are typically focused on preparation and marketing, followed by 90 to 120 days for finding a buyer, and a final 60 to 90 days for due diligence and financing. WHC Lending works to accelerate this by having pre-vetted lenders and buyers ready to move.
Does WHC Lending provide the actual loans? Sometimes. If the buyer agrees, we act as a specialized intermediary and lender partner. We leverage our brand to secure the best possible terms from a network of SBA lenders, private equity groups, and conventional banks. Because we understand the "consulting side" of the business, we can often package your loan application in a way that traditional brokers cannot, leading to higher approval rates.

1. The Initial Fee (The Retainer/Valuation Fee): $2999
This is paid at the time of signing the Engagement Agreement.
What it covers: Professional valuation, creation of the Confidential Information Memorandum (CIM), "recasting" of financials, and listing costs. Coaching you to build the most value in your business. This fee is credited against the success fee at closing.
2. The Success Fee: 8%
This is paid only when the deal successfully closes and funds. If the agreement expires, but the seller sells the business to a buyer we introduced within the next 24 months, the seller will still owe WHC the full commission.
If the seller receives a full-price offer that meets all their criteria and they simply change their mind and decide not to sell, the seller owes WHC a portion of the fee (1%) for our work performed.
WHC hosts events for business owners to network and discuss deals. At a recent event, Founder Will Holmes asked three clients about their experience with WHC. Turn on the volume, hear about their experiences, and schedule a consultation.
FAQs
Your Questions Answered: Quick Insights on Financing with WHC
What sets WHC Lending apart from other lenders?
WHC Lending offers personalized, tailored financial solutions with dedicated customer service.
What are the eligibility requirements for obtaining a loan with WHC Lending?
Eligibility depends on factors like credit history and financial stability. Contact a loan officer for specific details.
How long does the loan approval process take at WHC Lending?
Typically, approvals take a few days to a couple of weeks, depending on loan complexity.
Can I pay off my loan early with WHC Lending?
Yes, you can pay off your loan early without any prepayment penalties.
What types of interest rates does WHC Lending offer?
We offer both fixed and variable interest rate loans based on market conditions and your financial profile.
How can I apply for a loan with WHC Lending?
Visit our website to fill out an online application or contact us by phone for direct assistance.